Design experience
Senior Product Designer & Design Systems Lead at Academia
San Francisco, California • November 2023 to Present
Academia is a distribution and peer review platform for academic research. Their mission is to democratize and accelerate the world’s research.
Diagnosed fragmented design-dev handoff as the root cause of inconsistent UI and slow release cycles; proposed and architected an enterprise design system covering governance, component maintenance, and variable management—driving 8% lift in Premium conversions and 4.5% increase in downloads on our highest value pages.
Identified drop-off in the sign-up funnel and redesigned onboarding workflows by simplifying decision points and reducing cognitive load at key steps, resulting in a 2.21% increase in sign-ups.
Led design of an AI-integrated Grants tool by defining the problem space with beta users early, iterating on interaction patterns from structured feedback, and shipping to 300+ users with 84% satisfaction.
Defined contribution guidelines and instituted a design review practice for the team, establishing shared standards that scaled system adoption across contributors and reduced inconsistency in new component proposals.
Grants AI
2025
Academia design system
2024
Scalable token system
2024
New user experience
2024
Recipe shopping
2022
Autopilot
2021
Senior Product Designer at Good Eggs
San Francisco, California • January 2019 to March 2021
Good Eggs wants to bring absurdly fresh groceries right to your door.
Led end-to-end redesign of the mobile experience and launched a net-new Android app, contributing to a 16% YoY increase in checkout.
Designed and independently ran a 54-customer beta program to validate cross-platform experience before launch. Defi ned testing structure, recruited participants, and synthesized findings to de-risk the release.
Identified the need for a unified design foundation across desktop and mobile and initiated a cross-platform design system, establishing consistency standards that scaled across both surfaces.
Bridge Fellow at Designer Fund
San Francisco, California • May 2017 to June 2017
Member of the Designer Fund’s 8-week professional development program for design leaders
Brickyard 400 event logo
2011
Founding Designer at Jupiter
San Francisco, California • March 2021 to November 2023
Jupiter offers a mealtime experience that is full of joy and free of stress. Jupiter connects the dots between online food creators, home cooks, food brands, and grocery delivery.
Established the design function from the ground up as the company's first and only designer. Defined tools, processes, and standards that enabled the product team to move with design quality at startup pace.
Designed an ML-driven checkout automation experience to reduce friction and shift customers toward a subscription model, directly supporting a retention strategy that drove a $16 AOV lift.
Architected the social commerce experience entirely from scratch, making foundational product and interaction decisions that supported the launch of 200+ creator stores and 100K+ recipes.
Built and scaled design system from the ground up, creating an efficient component library and illustration system that supported rapid product development.
Championed design thinking across the organization by presenting product vision work to cross-functional stakeholders, building shared understanding of complex user needs, and technical constraints.
Mobile rebuild
2020
Product detail pages
2019
Senior Product Designer at NerdWallet
San Francisco, California • September 2016 to January 2019
Applied qualitative research and usability testing to redesign a flagship credit card acquisition funnel, improving new account creation and conversion rates.
Designed scalable filter UI system for financial product comparison tools, creating reusable interface patterns across credit cards, loans, and insurance. Then, validated through comprehensive usability and A/B testing.
Led 0-to-1 product design for an International Money Transfer comparison tool, owning the complete user experience from concept to launch for a new business line.
Designed data visualization and personalization systems to communicate credit approval likelihood, giving customers an intuitive way to understand their financial standing and make informed product decisions.
Personalized recommendations
2018
Approval odds
2018
Pay with Groupon
2014
Good Eggs design system
2019
Good Eggs’ home screen
2019
Product Designer for Merchant Experience team at Groupon
Palo Alto, California • July 2013 to September 2016
Designed B2B merchant tools and workflows for local business partners, creating functional and interaction design solutions across web, tablet, and mobile platforms.
Conducted end-to-end product development utilizing user research, product strategy alignment, visual design, rapid prototyping, and user testing. Applied iterative design process to validate merchant needs and optimize tool effectiveness.
Led cross-platform framework design for Groupon's Merchant Center, establishing consistent design patterns and user experiences across web, tablet, and mobile touchpoints. Created a scalable design system that supported merchant workflows across different devices and contexts.
Collaborated on the conception and design of our Pay with Groupon experiment by designing the Merchant side of being able to redeem a Groupon by customer name only
Improved a Merchant’s ability to self-manage their campaign’s sales cap
Merchant Center redesign
2016
Sales cap increase
2015
Graphic Designer at Indianapolis Motor Speedway
Indianapolis, Indiana • November 2008 to March 2011
Designed printed materials for the Indianapolis 500, the largest single-day sporting event in the world
Produced comprehensive print and digital marketing campaigns for the IZOD IndyCar Series league and three major IMS race events: the Indianapolis 500, NASCAR's Brickyard 400, and Indianapolis Motorcycle Grand Prix. Work spanned advertisements, event programs, promotional collateral, and environmental signage.
Designed the official 2011 Brickyard 400 logo, delivering a marquee brand asset for a nationally televised NASCAR event.
Community involvement
Member of The Junior League of San Francisco
January 2023 to present
The Junior League’s mission is to advance women’s leadership for meaningful community impact through volunteer action, collaboration, and training.
Founding member of NerdUp
June 2018 to January 2019
A NerdWallet group focused on cultivating a diverse & inclusive community where all employees feel empowered to do their best work.
Programming co-chair of NerdWomen
May 2017 to January 2019
Co-lead for planning and facilitating internal events at NerdWallet.
Mentor for Hexagon, formerly XX+UX
April 2017 to August 2017
Participant in Groupon’s Early Career Talent Program
April 2015 to October 2015
Chosen to be one of twenty participants in Groupon's inaugural Early Career Talent Program.
Leader of the Palo Alto chapter of Groupon’s Employee Volunteering Program
January 2015 to September 2016
Girls Who Code Instructor
July 2015
Ran workshop on the basics of user experience for the young women involved in a Groupon-hosted Girls Who Code summer workshop in Chicago.
Education
M.F.A. in Graphic Design
Savannah College of Art & Design (SCAD)
Savannah, Georgia
B.F.A. in Visual Communication Design
University of Indianapolis
Indianapolis, Indiana