Design experience

Senior Product Designer & Design System Manager at Academia
San Francisco, California • November 2023 to Present

Academia is a distribution and peer review platform for academic research. Their mission is to democratize and accelerate the world’s research.

  • Designed and launched AI-integrated user experiences for Academia's Grants AI tool, creating intuitive interfaces for AI-driven grant matching and natural language editing capabilities. Managed a comprehensive beta program with 300+ academic professionals, achieving 84% user satisfaction and strong product-market fit validation. Partnered with leadership to define and advance product vision, strategy, and execution

  • Redesigned complex onboarding workflows for academic professionals, applying user research and behavioral data analysis to increase sign-ups by 2.21% while improving user retention and completion of critical account setup questions.

  • Built enterprise-scale design system from the ground up, creating the company's first global design library with comprehensive design variables and component documentation. Established scalable design patterns that supported product development across multiple academic user workflows.

Founding Designer at Jupiter
San Francisco, California • March 2021 to November 2023

Jupiter offers a mealtime experience that is full of joy and free of stress. Jupiter connects the dots between online food creators, home cooks, food brands, and grocery delivery.

  • Led strategic product transformation from traditional grocery platform to social commerce marketplace. Successfully launched 200+ creator storefronts and scaled to 100,000+ recipes, demonstrating expertise in complex multi-sided platform design serving both creators and consumers.Partnered with leadership to define and advance product vision, strategy and execution

  • Simplified complex user workflows by redesigning the shopping funnel experience, resulting in $16 AOV increase and 2% checkout growth within 12 months.

  • Co-led product strategy and vision in partnership with executive leadership, translating business objectives into actionable design strategies.

  • Built and scaled design system from the ground up, creating an efficient component library and illustration system that supported rapid product development.

  • Facilitated cross-functional collaboration through weekly design sprints, bringing together Product, Sales, and Marketing to define priorities. Served as design voice in technical and business discussion, building trust between design and other disciplines.

  • Drove service design initiatives by creating cohesive experiences across multiple touchpoints focused on creator onboarding and customer shopping.

  • Championed design thinking across the organization by socializing product vision work to build shared understanding of complex user needs and technical constraints.

Senior Product Designer at Good Eggs
San Francisco, California • January 2019 to March 2021

Good Eggs wants to bring absurdly fresh groceries right to your door.

  • Led end-to-end mobile product redesign of iOS app, applying user-centered design principles to improve customer experience across the entire grocery shopping journey from discovery to delivery.

  • Launched cross-platform mobile strategy by designing and shipping a new Android app from the ground up, contributing to a 16% YoY increase in checkouts. Demonstrated expertise in mobile-responsive design and platform-specific user experience optimization.

  • Managed user research and testing program by organizing and executing a 54-customer beta test across both iOS and Android platforms. Applied research-driven methodology to validate design decisions, gather qualitative insights, and iterate on user feedback before full launch.

  • Built foundational design system for Good Eggs, establishing scalable design patterns and component libraries that enabled consistent user experiences across web and mobile platforms.

Senior Product Designer at NerdWallet
San Francisco, California • September 2016 to January 2019

  • Redesigned high-impact acquisition funnel for NerdWallet's flagship credit card recommendation experience, optimizing the personalized quiz flow that drives the company's highest revenue product. Applied qualitative user research insights that improved account registration, credit score activation, and net conversion across the entire user journey.

  • Designed complex data visualization and personalization systems for credit approval likelihood communication. The intuitive user experiences helped customers understand their financial standing and make informed decisions based on credit score data.

  • Led 0-1 product design for new business line validation, designing the complete user experience for an International Money Transfer comparison tool from concept to launch.

  • Designed scalable filter UI system for financial product comparison tools, creating reusable interface patterns that worked across diverse product categories (credit cards, loans, insurance). Ran comprehensive usability and A/B testing to ensure the system balanced complexity with ease of use.

Bridge Fellow at Designer Fund
San Francisco, California • May 2017 to June 2017

Member of the Designer Fund’s 8-week professional development program for design leaders

Product Designer for Merchant Experience team at Groupon
Palo Alto, California • July 2013 to September 2016

  • Designed B2B merchant tools and workflows for local business partners, creating functional and interaction design solutions across web, tablet, and mobile platforms.

  • Conducted end-to-end product development utilizing user research, product strategy alignment, visual design, rapid prototyping, and user testing. Applied iterative design process to validate merchant needs and optimize tool effectiveness.

  • Led cross-platform framework design for Groupon's Merchant Center, establishing consistent design patterns and user experiences across web, tablet, and mobile touchpoints. Created scalable design system that supported merchant workflows across different devices and contexts.

  • Collaborated on the conception and design of our Pay with Groupon experiment by designing the Merchant side of being able to redeem a Groupon by customer name only

  • Improved a Merchant’s ability to self-manage their campaign’s sales cap

Graphic Designer at Indianapolis Motor Speedway
Indianapolis, Indiana • November 2008 to March 2011

  • Designed all printed materials for the largest single-day sporting event in the world, the Indianapolis 500

  • I executed print marketing campaigns for the IZOD IndyCar Series and two other major race events held at IMS: NASCAR's Brickyard 400 and Indianapolis Motorcycle Grand Prix. For each race event, I designed print and web advertisements, event programs, promotional materials, and environmental signage.

  • Responsible for the design of the official 2011 Brickyard 400 logo.

Community involvement

Member of The Junior League of San Francisco
January 2023 to present

The Junior League’s mission is to advance women’s leadership for meaningful community impact through volunteer action, collaboration, and training.

Founding member of NerdUp
June 2018 to January 2019

A NerdWallet group focused on cultivating a diverse & inclusive community where all employees feel empowered to do their best work.

Programming co-chair of NerdWomen
May 2017 to January 2019

Co-lead for planning and facilitating internal events at NerdWallet.

Mentor for Hexagon, formerly XX+UX
April 2017 to August 2017

Participant in Groupon’s Early Career Talent Program
April 2015 to October 2015

Chosen to be one of twenty participants in Groupon's inaugural Early Career Talent Program.

Leader of the Palo Alto chapter of Groupon’s Employee Volunteering Program
January 2015 to September 2016

Girls Who Code Instructor
July 2015

Ran workshop on the basics of user experience for the young women involved in a Groupon-hosted Girls Who Code summer workshop in Chicago.

Education

M.F.A. in Graphic Design
Savannah College of Art & Design (SCAD)
Savannah, Georgia

B.F.A. in Visual Communication Design
University of Indianapolis
Indianapolis, Indiana