I am a product designer with 13 years of experience, with a focus on growth, e-commerce, and AI-integrated products. I love working at the intersection of complex systems and real user needs.
2023-2026
Academia
Academia is a research paper distribution and peer review platform for academic research. Their mission is to democratize and accelerate the world’s research.
Finding a new revenue lever for Academia’s core business with an AI grants tool
I led the 0-1 design from MVP through successful validation of product-market fit, hitting an 84% PMV score in one quarter.
Scaling Academia’s AI grants tool into a multi-product suite with 12% conversion lift
Reshaped the AI experience to put users in control, driving 11x engagement growth.
Establishing Academia’s first design system that unified a fragmented component landscape
Built and governed a comprehensive system of design tokens, components, and scalable patterns that drove measurable conversion lift during our new brand rollout.
Architecting Academia’s token foundation with full-team adoption
Led a three-tier token architecture that brought structure to design decisions, scaled with a rapidly evolving product, and carried Academia through a full brand refresh.
Tightening design-to-code alignment with token system overhaul
Modernized the original token set and added AI Skill safeguards to improve usability and nearly eliminate all token hallucinations.
Shifting Academia’s new user experience from one-time revenue to long-term engagement
Led design across three stakeholder teams to redesign onboarding, driving 2.5x completion and 8.4% more returning users.
2021-2023
Jupiter
Jupiter offers a mealtime experience that is full of joy and free of stress. Jupiter connects the dots between online food creators, home cooks, food brands, and grocery delivery.
Building trust into Jupiter’s black-box prediction model while lifting precision to 62%
Gave customers visibility and control over an opaque ML model and grew AOV from $100 to $104.
Driving Jupiter’s bet on creator commerce with 100,000 recipes and 2x checkout growth
Merged legacy and creator-store shopping into one experience that scaled to 200+ creator stores in 18 months.
2019-2021
Good Eggs
Good Eggs wants to bring absurdly fresh groceries right to your door.
Unlocking Good Eggs’ next phase of growth with a ground-up mobile rebuild and first Android app
Led the platform’s new architecture as sole designer, stepping in to drive the proof of concept solo during a PM transition.
Rethinking the content strategy of our product detail pages to support the adoption of new PIM software
Developing a dynamic, merchandising-focused home experience to replace static homepage
Achieving cross-platform consistency with a new design system ahead of new mobile development
2016-2019
NerdWallet
A personal finance platform that wants to provide clarity for all life’s financial decisions.
Elevating the flagship credit card acquisition experience with improved account creation and conversion rates
Driving more conversions with a streamlined approval odds visualization
2013-2016
Groupon
Hyperlocal marketplace that connects customers with merchants offering discounted activities, travel, goods, and services.
Scaling the design of Groupon’s Merchant platform to high merchant satisfaction ratings
Driving 6% increase in sales inventory by improving how merchants self-manage their campaigns
Designing an innovative proof of concept and MVP for the new Pay with Groupon feature